Cases DB & Afubra: Digital transformation for a leading agribusiness retail company

english version

Channel integration and systems modernization to support logistics and commercial expansion.

onsulting and development to modernize Afubra’s digital platforms, unifying the in-store and e-commerce shopping experience with a focus on logistics efficiency.

01. Problem

Unify the customer experience across physical and digital channels, ensuring the technology could support rapid network expansion and the complexity of managing products ranging from appliances to agricultural supplies. The focus was on eliminating system bottlenecks and modernizing back-office processes to accelerate service delivery.

02. Assessment

DB identified the need for a more robust integration layer connecting the POS (Point of Sale) system to e-commerce in real time. The assessment showed that digitizing back-office processes and improving platform usability would drive higher sales conversion and reduce operational costs.
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03. Solution

We delivered engineering solutions focused on:

Evolutionary Development: Modernization of e-commerce capabilities and sales management systems.

Omnichannel Integration: Seamless connectivity between physical stores and the online platform.

Logistics Efficiency: Optimization of inventory and goods flow systems to ensure accurate delivery timelines.

Benefits achieved

Enhanced customer experience

Faster, fully integrated purchasing processes, improving satisfaction for both rural producers and end consumers.

Operational agility and automation

Significantly reduced manual processes in cross-department information exchange, optimizing team productivity.

Scalability for expansion

Infrastructure designed to support new store openings and demand spikes during agricultural fairs such as Expoagro Afubra.

Data-driven management

Greater visibility into inventory turnover and purchasing behavior, enabling more informed commercial decisions.